I wanted to create a world and wardrobe that incorporated the ‘simplicity of luxury’ two of my favourite words.
A simple luxury tee-shirt!
There begins the story of SIRO cashmere.
I designed my luxury tee-shirt collection for us all – I cut the V-necks a little lower, I made the tee-shirt length a bit longer, an ‘off-the-shoulder’ for those with a little ‘ooh-la-la’ and made 3 different arm lengths to compliment all arm shapes … yep, you’re welcome 😉
Then I wanted the most luxurious yarn, the best in the world, with colours that highlighted the beauty of where I live – the French Riviera!
I chose cashmere! and the very best of the best … LORO PIANA cashmere!!
85% silk and 15% cashmere for my first capsule collection.
In a slightly self indulgent way I created SIRO cashmere with my female intuition and knowing what we women want. I even stitched inside each tee-shirt a message of love, in French or Italian, so you are reminded you are loved when you wear SIRO cashmere.
Then as a final layer to the brand I created a SIRO scent, working with a small perfume atelier in the hills of Grasse, the French perfume capital of the world.
Now I can’t wait to share SIRO cashmere with all you gorgeous, dynamic, intelligent women out there who, like me, appreciate the ‘simplicity of luxury’ … or is it the ‘luxury of simplicity.’